WFLR Radio is moving to Main Street Penn Yan from Main Street Dundee.
Finger Lakes Radio Group General Manager Alan Bishop says WFLR’s new home will be located at the former Radio Shack storefront at 103 Main St., Penn Yan. Renovations are underway now, he says, and the site will house offices for all Finger Lakes Radio stations in addition to studios for WFLR.
Along with the new headquarters, WFLR FM will find a new home on the radio dial, according to Bishop. While the tried and true 96.9 and 101.9 FM signals will still carry local news, sports and country music to listeners, the new signal at 96.1 will send WFLR to areas north of Penn Yan — including Canandaigua and Geneva, he says. WFLR has historically served an area from Watkins Glen to Penn Yan, and now with the new location, the studio and sales people will have a more centralized location to serve from Watkins Glen to Canandaigua.
“We’re excited to be locating to downtown Penn Yan,” says Bishop, adding that there eventually may be some employees added to the workforce based in Penn Yan.
Although there will not be broadcasting from the Dundee location at the corner of Main and Hollister Street, Bishop says the company will continue operate sales offices from the building. At some point the Dundee building will be closed, but the Dundee community will continue to be served by the station, which also operates a frequency at 1570 on the AM dial.
The renovations in Penn Yan are should be complete within a couple of months, says Bishop.
Originally planned for a Watkins Glen location, WFLR has been based in Dundee since the 1950s.
Finger Lakes Radio Group, based in Geneva, operates multiple AM and FM stations in the Finger Lakes: Classic Hits 99.3 FM, Finger Lakes Country WFLR 96.9 & 101.9 FM/1570 AM, Mix 98.5 FM, The Wall, 101.7 FM, Finger Lakes News Radio WGVA 95.9 FM/1240 AM, and Finger Lakes Radio WAUB 98.1 FM/1590 AM.