Update: Sensored Life among Start-Up N.Y. businesses

John Christensen
JohnChristensen@Chronicle-Express.com

Gov. Andrew Cuomo announced Dec. 29 that Sensored Life, partnering with Keuka College, is one of 13 additional businesses that will expand or locate in New York State as a result of START-UP NY, the new initiative that creates tax-free areas sponsored by colleges and universities across the state.

17 new jobs in Penn Yan

Sensored Life LLC is a designer and manufacturer of MarCELL®, a device for monitoring temperature, humidity, power, and water leaks in the home. It utilizes the surrounding cellular network to return data to its servers – no phone line or Wi-Fi connection is needed. The company is ready to take the product and service to the market and is looking to add employees, including software engineers, hardware designers, customer service personnel and warehouse workers. Sensored Life will locate in the Keuka Business Park and create 17 net new jobs while investing $140,000.

Founded in 2011, Sensored Life was started by two successful serial entrepreneurs Mike O’Brien and Jim Odorczyk, who have individually founded and run multi-million dollar ventures during their careers. (www.sensoredlife.com).

O'Brien says "The company is still pursuing investments and is scheduled to move to Keuka Business Park and hopes to start the hiring process sometime in the first quarter of 2015. Currently, it’s been just Jim and I working with consultants."

He says there is potential to sign an agreement soon with a Fortune 100 company that could speed up the growth of the company.

O’Brien looks forward to the tax benefits for business – no N.Y. state income tax for employees, sales tax exemptions – and building space at the Keuka Business Park through Keuka College and the Finger Lakes Economic Development Center.

He also sees potential for educational development. "We’re have been asked to help Keuka College create interest in Information Technology and Entreprenerial Business programs and would volunteer to assist the college with these endeavors; the Start-UP NY connection is a good way to help make this happen."

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UPDATE

Correction:

Due to an editing error, this article omitted some information provided by Mike O’Brien. The article should have stated:

O’Brien says, “The company is still pursuing investments and is scheduled to move to Keuka Business Park and hopes to start the hiring process sometime in the first quarter of 2015. Currently, it’s been just Jim and I working with consultants.”

He says there is potential to sign an agreement soon with a Fortune 100 company that could speed up the growth of the company.

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The other businesses approved to participate in START-UP NY are FlightPartner, GradFly Inc., ID Federator, Illuminating Diagnostics, Mid-Island Aggregates/Distribution, NomoCan Pharmaceuticals, Nuenz Inc., ProGen Life Sciences, Simply Natural Clothing, Sustainable Waste Power Systems Inc., UTS, and Zuznow USA Inc.

The 13 businesses are projected to invest more than $11.4 million and have committed to creating at least 268 new jobs in tax-free areas sponsored by Keuka College, Canisius College, Stony Brook University, SUNY Downstate Medical Center, SUNY Ulster and University at Buffalo.

This latest group of companies joining the program brings the total number of businesses participating in START-UP NY to 55, representing commitments to create more than 2,100 new jobs and invest over $98 million across the State in several key industries: biotechnology research and development, advanced manufacturing, education technology, data processing, hosting and services, security systems services, and software development.

“START-UP NY is continuing to change the game when it comes to growing the State’s economy,” Cuomo said. “By combining our State’s world-class workforce and unparalleled communities and natural environment with the chance to operate tax-free, this program is attracting the businesses that will drive New York’s economy and create jobs and new opportunities for years to come.”

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