Fits like a glove: Dance for awareness

Staff Writer
The Chronicle Express
Keuka College students perform the Pink Glove Dance.

Students, faculty, and staff from across campus recently took the social media route to spread the word about breast cancer awareness.

They created a dance video in locations around campus wearing pink gloves. Faculty, staff and students were filmed dancing to singer Katy Perry’s Firework, wearing pink gloves, pink shirts, and pink feather boas. Some students used American Sign Language to sign a portion of the lyrics.

The video was posted on such social media outlets as YouTube and Facebook.

Named the Pink Glove Dance, an original video was created two years ago by Medline Industries, America’s largest privately held national manufacturer and distributor of health care supplies and services.

The video was designed to raise breast cancer awareness and has generated more than 13 million views on YouTube since its debut. Keuka’s version of the dance has received more than 900 views on YouTube.

The Keuka event was coordinated by senior Shauna Horn, who first heard about the Pink Glove Dance from her mother.

“My mom works at Corning Hospital and at a conference she was attending, she saw the original pink glove dance,” said Horn, a unified childhood education/special education major from Millport. “They showed the video to inspire other hospitals and facilities to create their own video. After I saw a video of the Pink Glove Dance, I wanted to create one at Keuka College.”

Horn approached College Chaplain Rev. Eric Detar about the idea, and he showed the video to Director of Multicultural Affairs Chevy DeVaney.

“Chevy contacted me to see if I would coordinate the event,” said Horn. “I was thrilled to see my idea being brought to life at Keuka.”

Horn says the timing of filming the video —mid-September—was “perfect because there is a Pink Glove Dance video competition (sponsored by Medline) occurring,” she said. “We would have created the video [even without a competition], just to spread breast cancer awareness throughout Keuka in an enjoyable way.”

The top three dance video winners will receive donations in their name to a breast cancer charity of their choice. The first place recipient will receive $10,000; second place, $5,000; and third place, $2,000.

Horn was “amazed by the number of people in the Keuka community who wanted to support our cause and dance in the video,” she said. “Their dancing will inspire everyone who views the video. The Keuka community continues to amaze me with everything they are willing to do. I just had an idea and it came to life with the help of everyone at Keuka.”

To view Keuka’s Pink Glove Dance, go to http://pinkglovedance.com/competition/entry-79pinkglovedance.com/competition/entry-79 To vote for the video, go to pinkglovedance.com.